A consistent message is a core principal of marketing. Working in the built environment as a 3D agency, Gate3 has to understand, defend and deliver projects and graphics that maintain the brand standards of our clients, while elevating it from the page into the real world. We consider ourselves brand actualizers or brand managers as we produce things with marks, slogans, taglines and logos of our clients.
The size, the relationship of the core logo with a collaborative one, what the background color or medium we are working with is, the lighting, the visibility from multiple viewpoints, are just some of the layers involved in bringing branding to life in a project. We adapt, use creativity and communicate diligently with the in house teams we work for so the expectations are clear and the brand messaging is on point